Nutraceuticals Part II
These ingredients are all natural and grown without the chemicals common in
western agriculture. None of the ingredients are genetically modified. They are
grown from plants whose lineage goes back for thousands of years. All of that is
great but the most important part is that they work. FHI formulates and Agronifies™
beverages that are safe, healthful and effective.

We have found that you cannot tell very much about an ingredient just by its name.
Equally important is where was it grown, what was the microclimate like, what was
the altitude, the seasonal temperatures, how was it harvested, how was it
processed? The variation in effectiveness varies greatly depending upon these
and other factors.
Location does affect the quality of ingredients. Some ingredients that we use
come from Siberia. Many people are not aware that if Siberia were separated from
Russia it would be the largest country by land mass in the world covering almost
10% of the planet. Siberia reaches the Pacific and Arctic Oceans with altitudes
ranging from sea level to over 15,000 feet (4,649 meters). Just being from Siberia
does not guarantee that the product was grown in the right environment. It has to
be grown in the right microclimate in Siberia.

There is another common fault found in many nutraceuticals and it was recently
pointed out in the news. In an article in the New York Times on May 25, 2010 by
Gardiner Harris, it was revealed in recent testimony before a United States
Congressional investigation into herbal dietary supplements that
one of the most
common problems with supplements is the lack of adequate quantities of the
indicated ingredients
. This is very true; it does not matter how good the ingredient
is if there just isn’t enough in the mixture.

Finally, we Agronify™ all of our beverages to allow for higher bio-availability of the
ingredients. Right product, grown right, harvested right, processed right, and the
right amount of the ingredient then we Agronify™ it. That is why our products work
better than the others.
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